Startup Wise Guys Getaway is an annual networking event that invites startups and business partners to come together for a few days of networking, talks, and all sorts of fun. I was fortunate to get a chance to assist SWG in creating the branded material for the event, including prints on both small and large scales, as well as digital creatives to be displayed on screens around the event locations.

Client:

Startup Wise Guys

Areas/roles:

Print design
Digital design
Animation

Year:

2023

Agency:

Freelance

Branded material from the very first touchpoint

Startup Wise Guys recently underwent a rebranding, and our aim was to establish a cohesive experience for all participants by incorporating branded materials throughout the event. The screens at the entrance of the event location offered the first branding encounter, displaying the agenda, encouraging app downloads, and featuring a couple of entertaining branded messages.

Entrance screen designs with the essential information

Making the branding shareable

Organic growth is always welcome, so we made sure the guests can take photos in front of a big branded photo-wall. We made the wall big enough for a group of any size!

Photo wall design

Bring-home merch

We designed participant wristbands that double as stylish accessories beyond the event. Additionally, guests received branded goodie bags containing a special message, ensuring the brand’s reach extended far beyond the event’s boundaries.

Merch: Tote bags and wristbands

Small printed material

From gift card vouchers to WiFi details and app download posters, every piece was crafted in alignment with the brand guidelines, ensuring a seamlessly consistent experience. The guests appreciated it a lot, as the survey later shown.

Gift card vouchers for the lucky ones, as well as informational posters

Presenter screen animations

More than 20 talks took place during the event, providing numerous chances for branding. To make the experience even better, each participant received a special animated intro before their talk!

Presenter screen animation

SWG Getaway 2023 Aftermovie (© Startup Wise Guys)